Content Writing

Here at Macrocatalyst we know that having fresh, up to date, readable, engaging content on your website delights your visitors and keeps you ahead of the competition, many companies now employ an army of creative content writers to ensure that they keep their visitors informed, engaged, updated.

With emergence of web publishing tools content writing has become a mainstream IT related skill and is now created by non-technical users who don’t necessarily need to have much experience with HTML or computer programming.

So what is a Content Writer? Generally, they draft and create the written word which become the content for a website. The content can include sales information, product descriptions, stories, articles, e-books, statements, press released, podcasts, and text for graphics, posters, cards, adverts.

Not so long ago good knowledge of technologies such as HTML and File Transfer Protocol had been required to publish content on the Web, and early users therefore tended to be computer programmers and computer enthusiasts. Currently the Web host millions of individual blogs, typical blogs combine text, digital images, and links to other blogs, web pages, and other media related to its topic.

The written (Ok Typed word) now empowers content writers and readers to leave publicly viewable comments, and interact with other contributors to create a meaningful exchange of ideas and views. And this has led to the popularity of many blogs. Many blogs are primarily textual, although some focus on photographs (photo blogs), videos (video blogs or “vlogs”), music (MP3 blogs), and audio (podcasts).

That is why we know that you expect professional content writers who are able to provide good copy accurately, reliably and on time. We at Macrocatalyst are a reliable, trustworthy, dependable and professional team of Content writers.

Our Content writers use various Web text and graphic formatting tools, such as HTML, CSS, and JavaScript and content management system such as WordPress, Dreamweaver, Wix to help create their work. Content writers produce the content for many different types of websites which include professional and information blogs, social networks, data and news sites and e-commerce sites and business sites,

Many of our Content writers are qualified web developers so they may also be responsible for making sure the sites’ pages and web content connect. They will also responsible for setting the overall tone and impression of the site. Content writers undertake these tasks by researching and deciding what information is relevant to include or exclude from the site.

All of our Content writers will have a bachelor’s degree or higher. Some may have a background in journalism, communications, or creative writing, in addition we expect them to produce evidence of solid writing skills.